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Branding 101: What Makes a Brand Powerful

Jun 9

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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The Value of Custom Packaging

Jun 2

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn't that same principle apply to the packaging f...

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7 Promotional Products That Help You Prepare for the Unexpected

May 26

It's always important to have emergency plans in place for when the unexpected happens. There is no substitute for good preparations! These promotional products help you ensure you are prepared in ...

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The Eras: Promo Tour

May 19

The Eras: Promo Tour If there's one artist who knows how to craft hit albums that resonate with millions, it's Taylor Swift. From her country beginnings to her pop powerhouse status, Swift has cap...

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Cheers! Let’s Sell More Beer!

May 12

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

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3 Things Every Busy Professional Needs

May 5

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

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Summertime Freshness: Promotional Products that Keep Brands Cool

Apr 28

When the temperatures rise, so does the need for cool, refreshing branding! Summer is the season of adventure, sunshine, and making memories-the perfect time to showcase a brand with promotional pr...

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Case Study: Do the Wave

Apr 14

Market: School Objective: A school's athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The schoo...

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Just The Essentials: 6 Promo Essentials Everyone Needs

Apr 7

Sometimes, the best promotional tools are just the essentials! These products are the perfect items to have on hand for those last-minute meetings, sales calls, and more! Red & Black Desk Pad ...

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Craft the Perfect Trade Show Swag Bag

Mar 31

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...

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6 Calming Products for Skincare Lovers

Mar 24

The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This “Glossier girl” revolution led to a resurgence in skincare ...

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Case Study: Lunchtime Loot

Mar 16

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...

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Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Mar 9

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...

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5 Promotional Products Perfect for the Insurance Industry

Mar 2

The insurance industry is very competitive, and staying top-of-mind is crucial. Promotional products are an effective way to achieve this, offering tangible reminders of your brand. Here are five p...

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6 Promotional Products to Relax With

Feb 23

Sometimes we all need an escape - even if it's just our own bathtub. Are your clients super busy and never seem to stop working? Or maybe your employees worked hard to get a product launched? Then ...

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Case Study: The Write Stuff

Feb 16

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

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5 Military Themed Promotional Products

Feb 9

We've got camouflage. We've got utility. We've got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their families, you might c...

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Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Feb 2

Surf-inspired activewear brands like ROXY(r) are stoked with our YUKON design-fondly known as The Party Cup(tm). It's double-wall insulated, so it keeps refreshments cool on the beach while the t...

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6 Products to Take to Your Next Family Picnic

Jan 26

Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. ...

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Sustainability & Environmental Responsibility: Why it Matters

Jan 19

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

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Terrific Shirt Promos!

Jan 11

Shirts are one of the hottest promotional products on the market. How can you personalize this fashion staple and make your mark in your industry? Look no further, for we have five promotional shir...

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Generation Z vs. Millennials: What’s the Difference?

Jan 4

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Dec 28, 2024

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

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5 Rockin' Promo Products for Bands, Musicians, and Music Venues

Dec 21, 2024

Music brings us all together! Whether you're a heavy metal, country, or even classical musical fan - we all have something in common with our love for music. And these promotional products definite...

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8 Dental Products That Will Make You Smile

Dec 14, 2024

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that...

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Case Study: A Comforting Friend

Dec 7, 2024

This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard ...

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Case Study: Sometimes You Just Need to Vent

Nov 29, 2024

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

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Customer Experience + Branding: The Relationship Goals of Marketing

Nov 22, 2024

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

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Gifts Based on Enneagram Types

Nov 15, 2024

So, you're running out of gift ideas. Over the years, you've given your clients things they like, such as a cat Star Wars poster, tickets to see their favorite band, or even as far as their favorit...

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6 Warm Apparel Products for the Cold Weather

Nov 8, 2024

When the temperature drops, it's time for people to put on their jackets, fleeces, and other cold-weather apparel. Offering customers or employees promotional products that will keep them warm duri...

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Case Study: Create Your Own Reality

Nov 1, 2024

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...

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Case Study: Put That on Your Calendar!

Oct 24, 2024

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her serv...

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It's Party Thyme: 7 Products for Plant Lovers

Oct 17, 2024

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

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6 Retro Products That Are a Blast From the Past

Oct 10, 2024

No matter what decade you think of when you think of “retro products”, you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business c...

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Earbuds and Speakers and Headphones - Oh My!

Oct 3, 2024

Music connects us as humans -- it transcends boundaries, cultures, race, and language! You can instantly connect with someone you may not have over the mutual love for a song or a band. Whether it'...

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Why You Should Be Having More Fun at Work

Sep 26, 2024

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

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Case Study: Raise Your Glass!

Sep 18, 2024

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

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Win Big With These Promotional Products for Sports Lovers

Sep 11, 2024

If you're looking for some awesome gear to support your team-or for some killer merch for your team's fans-we've got you covered with these awesome promotional products for sports lovers! 1. C...

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Case Study: College Fair Giveaway

Sep 4, 2024

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

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8 Promotional Products That Grow!

Aug 28, 2024

Now, more than ever, people are looking toward eco-friendly companies. They want to know what their favorite brands are doing for sustainability and limiting their carbon footprint. So we picked ...

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Case Study: Take a Map!

Aug 20, 2024

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...

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Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Aug 13, 2024

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

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6 Rainy Day Promos!

Aug 6, 2024

Who says your promo has to suffer when the rain starts to fall? With specially branded promotional products, the fun doesn't have to stop when the rain comes. Whether it's a nice spring shower or a...

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4 Awesome Mindfulness Apps to Help You Be Your Best Self

Jul 30, 2024

Mindfulness. That's been a big buzzword recently. It means being mindful to take care of yourself, both physically and mentally – especially mentally. Recently, and especially with the...

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Now Trending: Fanny Packs!

Jul 23, 2024

Fanny packs are back and more fashionable than ever! It's just moms wearing them to the park or on vacation, either. Millennials, Zennials, and Gen Alpha has been getting into the action with sling...

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Case Study: Wave Hello to Recognition

Jul 15, 2024

Item: JAFFA(r) Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip...

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Case Study: Wheelie Important Paperwork

Jul 8, 2024

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. Th...

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What’s Up With Unboxing Videos? The Trend You Must Try

Jul 1, 2024

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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Case Study: Real Modern Recognition

Jun 23, 2024

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...

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Drive Traffic with These 6 Trade Show Ideas

Jun 16, 2024

Tradeshows are important opportunities for your company to reach out to customers and prospects face-to-face and make lasting impressions. Make sure you're prepared with the proper supplies to ensu...

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Case Study: Sign the Deal

Jun 9, 2024

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...

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Case Study: Getting Bent out of Shape for More Business

Jun 2, 2024

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

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7 Accessories Every Car Owner Needs

May 26, 2024

It's just a fact of life: everyone loves cool car accessories. Neat stuff to make life commuting on the road a little bit safer and more convenient. Whether your client is a car dealer, car detaile...

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Graphic Design Terms Everyone Should Know

May 18, 2024

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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6 A+ Products for Online Education Courses

May 11, 2024

Classrooms have looked very different this year. Who agrees? Notebooks have turned into laptops, desks have turned into dining room tables, and students have kept their distance by learning and st...

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Get Ready for Game Day! 5 Promotional Products for Sports Teams

May 4, 2024

Having high-quality equipment and gear is an important part of every team no matter how big or small. When your team walks out onto the field, you want them to stand out from the crowd and show off...

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Your Product Decorating Questions Answered

Apr 27, 2024

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

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Case Study: Charity Fundraiser

Apr 20, 2024

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

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All About Potato Promo

Apr 12, 2024

Whether you're an Idaho native or just a big fan of potatoes, here's a list of some spectacular potato promotional products that you may find appealing! Bag Clip What better way to keep chips ...

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6 Branded Work From Home Essentials Your Employees Need ASAP

Apr 5, 2024

Who says you can't still spoil your employees if they work from home? Make everyone's day a little brighter with these super useful promo products! Temblor Speaker + Wireless Charger Shock the...

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10 Must-Have Tech Products and Accessories

Mar 29, 2024

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wea...

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Graphic Design Terms Everyone Should Know

Mar 22, 2024

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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7 Fitness Promotional Products to Help You Stay in Shape

Mar 14, 2024

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physica...

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6 Promotional Products to Fit Your Budget

Mar 7, 2024

Branding: it's something that every company needs but there can be a common misconception that you need a large budget to get started. That's not the case! Branding and promoting your company doesn...

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Mask Mania!

Feb 28, 2024

It's safe to say that the humble face mask is one of 2020's most popular products, and it isn't difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease Control and Preven...

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Case Study: You Can Count on Us

Feb 21, 2024

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...

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Game On: 10 Promo Product Games We Love!

Feb 14, 2024

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag Toss...

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7 Retro Products That Will Turn Back Time

Feb 6, 2024

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seve...

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Return of the Events: 6 Products for Concerts and More

Jan 30, 2024

Live music is back! Venues are opening their doors, and artists are announcing tour dates again. After more than a year of few to no events for most places, bands, club promoters, venue owners, and...

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7 Promotional Products for When You’re Feeling Lucky

Jan 23, 2024

Whether you're a casino looking for new ways to entice players to visit or you're putting together a casino themed event, there are plenty of promotional products for you! Add your logo and message...

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Case Study: Beach Balls? Bingo!

Jan 16, 2024

Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program i...

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Case Study: This Promotional Product is in the Bag

Jan 8, 2024

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

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6 Promotional Signs to Let Customers Know You’re Open For Business

Dec 31, 2023

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside foo...

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'Tis the Season to Bring out Our Favorite Holiday Gift Ideas!

Dec 24, 2023

It's that time again! The holidays are around the corner and you're probably thinking about everything you need to do between now and the new year. For most of us, that includes client and employee...

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7 Financial Products That Are a Great Investment

Dec 16, 2023

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveawa...

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Why You Need Promotional Products

Dec 9, 2023

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

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Case Study: Have a Seat

Dec 2, 2023

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...

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Case Study: The Weather is Snow Joke

Nov 24, 2023

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. ...

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From Zero to Wow: 6 Uniforms That Every Employee Will Love

Nov 17, 2023

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

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Case Study: Inking Impressions

Nov 10, 2023

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

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Your Guide to Promo Hats

Nov 2, 2023

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

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